By Michelle Rubio
Blogs are one of the essential components of search engine optimization or SEO. Google rewards website with original, high quality, and relevant content, and adding blog posts is an excellent way to provide your readers with useful content, in addition to the webpage copy of your website. To ensure that your blog reaps the benefits of SEO, here are some basic SEO tips to help you optimize your blog so that it gets noticed by Google and other search engines.
Host your blog on your website’s domain
It is ideal for your business blog to be hosted on your website’s domain, than creating a separate domain for the blog, mainly because doing so makes it easier and more convenient for site visitors to navigate to the blog and this helps search engine bots to associate the blog content as part of the main website, which will help improve your website rankings. This can be done by adding a new folder, so the URL of your blog is domain.com/blog, or you can add a subdomain so the URL is blog.domain.com.
Use relevant title tags and meta descriptions
When you optimize individual blog posts for relevant keywords, this increases its visibility in online search results, signaling to search engine bots what your content is all about. Use relevant and unique title tags and meta descriptions for your blogs, as there are preferred by search engine bots. Make sure that you that these are unique and not duplicated throughout the website. Aside from functioning as cues for search engine bots, title tags and meta descriptions also help create a good first impression of your blog post in search results.
If your blog has several contributors, you may want to install an SEO plugin that will prompt your bloggers to add a title tag and meta description to their posts, so your website developer does not have to add these manually. SEO plugins differ depending on your website’s content management systems or CMS, so do a bit of research to find the best one for you.
Post blogs regularly
There is no set rule as for how many times a week you should post, but it is a good practice to update your blog frequently. According to a study, business sites that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 posts per month. New posts are helpful in keeping your readers interested and coming back for more, which also helps search engine bots to notice and crawl your website more often. It is good to have an editorial calendar to help ensure that your content is always fresh.
Share your blogs
There is no better way to get online audience to notice your posts than to share them via social media channels. There is no doubt that most of your target customers are on the popular social media networks, like Facebook, Twitter, and LinkedIn. Sharing your online content on social networks not only creates inbound links from social media, it also allows your posts to be shared exponentially by people you may not have reached organically. Another way to get more exposure on social media is to have share buttons on your blogs. This makes it more convenient for your readers to share your content to their social media profiles.
By optimizing your blog for SEO, you can increase online traffic to your website and help establish your business as thought leader in your industry. So, go ahead and try these basic SEO training tips for blogs and see the improvements in your search engine rankings.
About the author: Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile.
Image: SEO Planter/Flickr; "How to optimize your blog post". CC BY 2.0