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Thursday, October 30, 2014

Trouble-free ways to succeed with intraday trading

Day trading tips
Numerous capital markets allow day trading activites
By Jake Hyet

Intraday trading, or day trading, is considered to be the most popular method of electronic trading and can furnish solid returns to individuals who are willing to take the time and have the patience to learn the system. 

A word of caution here, like anything to do with the stock market, it can make you a lot of money, but there is also the potential for big loss, so just be careful not to use money you can't afford to lose. Here's some trouble-free ways to succeed on intraday trading: 

Pick a market

Choosing only one market or at the most two in which to concentrate your efforts will help increase your chances for success. By doing this you will be able to gain the most knowledge and experience you can in that particular market.

Trading on stock and security markets  

Concerning trading on the stock and security markets where the trades are constant, but also continually changing. Day trading is designed to provide traders with the opportunity to buy and sell financial assets in short periods of time while always having the goal of selling at a higher price than the price they purchased them at.

It is, however, important to know how the system works and to learn the tools and tricks ingrained in it before you enter day trading. One point, a day trader must have a minimum equity level which is money that is deposited into the platform within which the trading is handled. Also, don't forget that you don't have to go it alone. You can always opt for investment management services.
Use money to control risk

This money is used to control the risk (in form of buys) that a trader can take. A trader is permitted to hold stock worth four times the value of his equity during the day when trading is going on. However, the trader may only hold twice the amount of his equity in stocks after the end of the day's trades. Since the stocks that are typically invested in by day traders are fast moving stocks, the bottleneck is handled without difficulty.

Proven strategies for day trading

Trend following -- It involves watching the trend that a particular stock is taking to predict the profitability in trading in it. Purchasing a stock when its price is on its way up and selling it sometime later at a profit is an example of this.

Scalping -- This strategy depends on small profits which are generated when selling a stock that has minimally increased in value. It focuses on capitalizing on small profits over many stocks to compound into larger profits. 

Range trading -- Some stock prices are seen to move up and down in a wave like manner. The strategy emphasizes on speculating on the prices that form the peaks of the wave and capitalizing on them by buying when the prices are lowest and selling when they are highest. This is more of a job for an investment management firm though, as is the method below.

Use of artificial intelligence -- This method consists of using software programs that parse through real time market data and according to the conditions that you assign to it, the software makes real time fast trades. This strategy capitalizes on algorithms that define which trades to do and when to do them.

Use strategies together

The strategies are never used solo because the market trends are not accurately predictable and they necessitate that the trader evaluate and revaluate their position for maximum profits. Discipline is important to day traders, meaning that they adhere to their self-set rules regarding their trade activities.

One common rule is the three E's. Entry, exit and escape. Entry is the maximum price at which to buy a stock. Exit is the profit which a sot k generates at which the stock is sold. Escape is the loss in value of a stock at which the stock is sold to prevent more losses.

Day trading is not a get rich quick plan, but with analytically sound judgment, patience and continuing practice, you can earn a good deal of money. One trade, one day at a time.

About the author: Jake Hyet is considered an expert on intraday trading and investment management having worked in both fields for a decade. He writes extensively on the stock market.

Image: Luis Villa Del Campo, "Nasdaq Market site TV studio"; CC BY-SA 3.0

5 ways to make email marketing work for you

email marketing tips
Customizing content for recipients helps boost impact
When you start to look at ways you can promote you business online,  one method you are bound to come across time and time again is email marketing.

As email is now a solid part of many of our lives it stands to reason that this could be a good way to reach your customers and promote your business. However as with any type of marketing or promotion you undertake it is about making it work for you and this means not taking a blanket approach to your marketing, but instead look at what is going to work your business.

One of the best things about email marketing is that as promotion methods go this is really affordable, which means it is accessible to businesses of all sizes. So, if you decide that email marketing is for you, what's the best way to make sure it is as successful as possible?

Know your customer

Think about the emails you are sending and whether you would be happy to receive them as a customer. Rather than just write emails for the sake of writing them you need to get to know your customer base and your target audience. That way you can make sure that the emails you send out to your customers are relevant to them and that they are likely to pay attention to what you are saying rather than dismiss your email as irrelevant and not reading it.

Who are you emailing

Although it isn't hard to get hold of email addresses, just emailing random people is not going to do any good for your business. Instead what you need to do is make sure that you are collecting relevant and up to date email addresses of people that are interested in your product. Make sure you have a section on your website so that people can sign up to receive emails from you if they want to. On top of that you can also have a section on your check out page so that when people buy from you they are opt in to your mailing list and will receive email addresses from you in the future.

Why should people sign up with you?

If you want to build up a successful email list then you need to make sure that you give people a reason to sign up with you. This means highlighting on your website why they should give you their email address - so for example exclusive offers, early access to sales etc.

Brand awareness

If you are going to be sending out emails then you need to make sure that your brand becomes one that people know and can trust. Rather than just sending out random emails you should make sure that the information you are sending is relevant and interesting. By showing readers of your emails that you know what you are talking about, you give them a reason to trust you and your brand and that is a great way to generate sales.

It's not all about the hard sell

It is easy to assume that as you are able to email your customers, you should be encouraging people to buy from you at every opportunity but that is not the case at all. If every time someone gets an email from you it is about how much money they should be spending then they will quickly switch off and not bother to read any future emails from you. Instead you need to make your communication with then fun, interesting and relevant so that when they see an email from you in their inbox, they want to read it rather than avoid it.

These 5 tips might help with your email marketing but that's not all. Instead you should be paying attention to your customer base and your target audience. That way you can easily tailor make any of your email methods to suit the needs of your business and that is the best possible way to ensure that it is as successful as possible. As with all marketing you need to keep an eye on things and tweak where needed so that you know it is always working as well for you as it could be.

About the author: My name is Tara and have interests in technology, health & fitness and parenting. I enjoy writing and can be found on most evenings sitting at my computer blogging and meeting new people.

Images: Suckitwo, "What is Double Opt-In?"; CC BY-SA 3.0

Financial news: October 30, 2014

Reuters: No-fee private equity investment accounting is under scrutiny by the SEC
Bloomberg:134 million Americans have shoreline property at risk from environment
BI: Businesses must weigh benefits of MCX contactless pay versus Apple Pay
ZH: Mortgage growth is sinking as evident in low mortgage application levels
MW: Former Fed Chair says market turmoil is inevitable via monetary policy
AP: U.S. economic growth is the weakest of all its post WWII recoveries
CNBC: A 16.7% chance of QE4 within 2 yrs exists per "Fed watchers"
CNN: Illinois is voting on a potential 1% tax rise on incomes above $1 million
Fox: Fast food retailers are expediting efforts to increase mobile orders
BBC: Legal fees contributed to Deutsche Bank's Q3 loss of $117 million

Wednesday, October 29, 2014

Top tips for an effective experiential marketing campaign

Marketing tips and techniques
Experiential marketing is an alternative to conventional methods
By Bill Turner

Often called engagement, live or participation marketing, experiential marketing is a strategy that directly engages the customer and invites to actively participate with the product or service to increase awareness of your brand.

It is not to be confused with field marketing, while they both bring the product to the customers; field marketing provides information about the product through leaflets and sampling. Experiential marketing can be an effective instrument to test products or as an insight tool. To help make it an invaluable campaign, here are some top tips to make it work for you.

Select the best venue

The location is one of the important factors for a successful experiential campaign. When choosing a venue you need to ask yourself; where do people spend most of their time? Will the campaign be run from one location or taken on the road? Will they be willing to stop and get involved in the campaign?

Shopping centres are an effective location use in an experiential campaign as a majority of people who are looking for a break in their shopping spree might take advantage in participating in the event.

Engage the audience

One of the first things you need define your campaigns target audience. For it to be effective, it has to appeal to an audience’s interest and be suitable for your chosen target. At its heart, experiential marketing is all about creating a memorable experience that engages the senses through touch, sight, taste, sound and scent. To help with this synergy, you should define the audience first, and then create a campaign that will leave a long lasting impression.

Quality staff

While the message and engagement is important, you need to ensure that the event is properly managed and manned by quality staff. They should be poised to help the audience engage with the product, be energetic and intelligent. You should also invest in hiring the services of a professional logistics company who will be able to deliver stock, promotional material and merchandise with quick efficiency to any location you need.

Use modern techniques, but keep it personalised

Social media is an excellent tool in making people aware of an event and talk to your audience. Make the online experience interactive and allow them to share their experiences of your campaign via hashtags, Twitter and Facebook. Invest in technology that promotes and encourages real time conversations and that will allow you to engage with your audience. Customers will warm up to a company that add a personal touch to their services.

Take in the customer response

A great benefit of an experiential campaign is the immediate feedback you can receive from the audience. It is important to take on their comments, or criticism on board for future campaigns, or to rework your strategy in real time.

Experiential marketing is all about engaging the audience and providing them with an experience to ensure they will remember the product and your brand. Using the advice mentioned above and applying them to your campaign is an excellent way to start a long lasting relationship that will develop to valuable customer loyalty.

About the author: Bill Turner is a quiet person with plenty of experience in writing and the press, he now lives by the coast and lives a simple life.

Image: Geralt/Pixabay; US-PD