Social Media has, in the last decade, grown to become one of the most important tools for any growing business. With over 500 million Twitter users worldwide and 1.06 billion monthly active users on Facebook, it’s clear that social media can be a great way to connect with your customer base and other businesses. Twitter and Facebook are primarily post-based, meaning the main way to connect with followers is to write posts, statuses and updates. However, other more recent social platforms, such as Pinterest and Instagram have arisen and offer a chance to purely share photos.
But how can Instagram boost your business?
Instagram is a relatively new iPhone app which allows users to take photos on their smartphone and upload it to a space to share with their ‘followers’. Once the photo is taken, the user can play with the range of editing tools and even post it to their Facebook or Twitter page. In terms of marketing opportunities, Instagram has developed to accommodate businesses and allow brands to create a clear image with an online profile. It is a great way to show potential customers exactly what your brand is about.
What should you post?
The photos you choose to post are entirely up to you but the key is to remember that people will only follow your site if they are interested in the images, so keep it fun, lighthearted and friendly. For example, for an opticians, you could post photos of staff outings or any fun glasses-related bits you may come across.
It’s a good idea to find a healthy balance between business images and fun images. For example, some images could show new updates to the store or new glasses ranges now available, whilst others could simply be Sally from Admin dressed as a chicken for the office party. For any business-related images, try to include a ‘call to action’, such as ‘50% off all glasses- shop now!’
How to engage users
A new trend emerging is the chance to enter contests on instagram by posting a photo and using a hashtag symbol to link to your page. This is a great way to encourage users to interact with your site and gain virality, as users share their photos with you and their own followers. Remember that some users are reluctant to post photos of themselves for others to see, so why not suggest something like ‘show us your favourite sunglasses for a chance to win!’
Take a look around!
If you’re really stuck for inspiration on photos to share, why not take a browse around the site and see what other businesses are sharing? Look out for similar companies for some relevant inspiration.
Instagram is one of the newest ways to interact and connect with your customer base. Photos can be a great way to show users exactly what your brand is about. Use it to promote offers, highlight upcoming events and even just share fun goings-on at the office.
About the author: Victoria is a blogger for an online opticians business selling Ray Ban glasses.
Image licenses: 1. Instagram "Moneycation uses the Instagram™ API and is not endorsed or certified by Instagram or Instagram, Inc. All Instagram™ logos and trademarks displayed on this website are property of Instagram, Inc." 2. Parriswells; CC BY-SA 3.0