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Tuesday, August 20, 2013

Leverage digital marketing and SEO to promote financial services

Promote financial services by leveraging digital marketing and SEO
SMS texting is a form of digital marketing
By Jeff Shjarback

The Internet makes it possible to reach global audiences through effective and well-crafted marketing campaigns. The power of the Internet lies in the sheer number of consumers and businesses that use websites to purchase goods and services.

Digital marketing allows hedge funds and financial professionals to reach their target markets, promote their services and drive revenue growth.  Marketers utilize specific methods to leverage the full power of the Internet.

What is SEO?

Search engine optimization (SEO) is a process through which a business boosts its search engine ranking and enhances its visibility on the Internet. The process requires selection of pertinent keywords and manipulation of the HTML code associated with web content.  Careful analysis of keywords is critical for reaching the right customers and increasing market penetration. Hedge funds and financial professionals seeking to enhance brand awareness, reach new investors or promote services can beat the competition by achieving a high search engine ranking.

Types of digital marketing

Digital marketing encompasses everything from effective mobile lead generation to press releases and link building. For instance, press release distribution through major online sites like Yahoo Finance reaches a large audience and propels search engine rankings. Content marketing, which includes everything from blog posts to article syndication, helps draw attention to hedge funds through thought provoking content and reader engagement. According to the Content Marketing Institute, uses of content marketing vary across vertical markets, geographies and different sized companies. This makes selecting the right mediums and methods imperative for the optimal results.

Advantages of digital marketing

Digital marketing and SEO compared to direct mail and other traditional marketing methods is cost-effective.  The audiences that can be reached are wider and more diverse, which is essential for growing the revenues and resources of financial professionals. The economy continues to become more interconnected throughout the world. Those firms and professionals capable of transcending borders have a competitive advantage in the marketplace. SEO allows businesses to raise their visibility and impact public perception in a way that would cost excessive amounts of money with traditional advertising.

According to the Content Marketing Institute, companies such as P&G, Microsoft, Cisco Systems and John Deere all utilize content marketing strategies. Companies large and small are leveraging the Internet to enhance the effectiveness of marketing efforts. Delivering high-quality and informative content has the potential to educate customers and create brand loyalty. This is a critical point for hedge funds and financial professionals. The methods employed by hedge funds can be complex and difficult to understand. Disseminating information in a way that makes it easy to digest and internalize has the ability to win-over new clientele.

Return on investment

It is hard to gauge the effectiveness of print ads, TV commercials and other traditional forms of marketing. Many traditional marketing techniques have also become cost-prohibitive in light of budgetary limitations and cuts. With digital marketing and SEO, it is easy to track page clicks and sales generated through individual campaigns. Analytics are readily available to measure return on investment, which allows management to craft better strategies and increase net profit. Financial professionals can use everything from social media to info-graphics to reach target markets while lowering the cost of sales or cost of goods sold. Increased revenues and decreased operational costs are the hallmarks of solid marketing strategies.

There are numerous reasons for hedge funds and financial professionals to use digital marketing and SEO. Reaching new customers and promoting brand awareness helps to drive sales and enhance the profitability of operations. The Internet gives businesses the power to reach audiences all over the globe in an efficient and cost-effective manner. 

About the author: This post was written by Jeff Shjarback. Jeff Shjarback, MBA is a Digital Marketing Consultant, Writer and Blogger that enjoys blogging about online marketing, business, lead generation, economics, innovation & emerging technology, future trend analysis and business philosophy.  To learn more about Jeff, you can visit his Google Author Profile.
Image license: JayLopez; RGBStock royalty free


  1. The blog is absolutely fantastic. Lots of great information and inspiration, both of which we all need. Thanks.

  2. Hi, this blog is really instructive. I would like to know more about this. Thanks!!!

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  4. Well, there are numerous benefits of SEO and the best benefit is that it gives you well ROI. If you are starting a new business, then it gives you good exposure in market and makes your online status strong on the internet.

  5. Digital marketing surely gives businesses a lot of opportunities. However, some businesses don’t know it yet. This article will be able to educate them on how it will give them a significant advantage to other businesses.

  6. It is hard to gauge the effectiveness of print ads, TV commercials and other traditional forms of marketing.

  7. Jayden: Businesses may not now how to effectively utilize digital marketing opportunities. As with many things, it takes time to learn how and why some things work and others don't.

    Brianna: I believe companies such Nielsen actually track viewership and publish their findings. However, to customize for a specific business, surveys at the time of purchase might help. For example, a question that says: How did you hear about this product or service, and if via advertising, did you find the advertising compelling?

  8. Well, it has become a necessity these days to apply high quality SEO to websites in order to get the desired amount of traffic that converts really. There are several companies offering quality services, but the most affordable SEO service company offering the most quality services must hired to get the maximum benefits and to let your financial or any other service to maximum number of target audiences.

  9. Digital marketing is the future of all other marketing strategies and it will also gain over to other popular marketing techniques like newspaper, Magazine advertisement etc. Me also now have getting more popularity in my online business through digital marketing.

  10. Thanks a lot for sharing. You have done a brilliant job. Your article is truly relevant to my study at this moment, and I am really happy I discovered your website. However, I would like to see more details about this topic. I'm going to keep coming back here.

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  11. I agree with this as after hiring the service of a firm like AMGW agency my business is flourishing a lot.
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