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Monday, December 9, 2013

Is it better to outsource SEO services to India or the Phillipines?

Online marketing campaigns cost less with SEO outsourcing
Inbound marketing is vital for business leads and sales
The rules for search engine optimization (SEO) are continually changing and growing. It is becoming increasingly time-consuming to keep your website at the top of the search results.

Creating high amounts of high-quality content while building good links back to your content, and promoting it on social media and other outlets are only the beginning. Optimizing a web site has become a full-time job and many businesses are not prepared to handle the task.


Outsourcing SEO

Many businesses are realizing how important inbound marketing is for creating new leads and driving new sales. Hiring a full-time SEO expert can be very expensive, and for many small businesses it is simply too much. Yet ignoring SEO altogether will cost money in lost leads and revenue. The middle ground: outsourcing SEO. Not only does it cost less than hiring an in-house employee, a full-service SEO company will offer dedicated employees that are experts at their trade who won't waste time on strategies that don't work.

Benefits of outsourced SEO

  • Cost: Paying only for the services you need is less expensive than the salary, benefits and other overhead associated with a full- or part-time employee.
  • Dedication: Hiring a company that specializes in optimization means you get a team of individuals focusing on increasing your web presence freeing you to focus on what you do best.
  • Full Service: SEO specialists can offer the full package including keyword research and refinement, interesting content with effective keyword usage, competitor research, directory submissions, press release syndication, participation in blogs and forums and ongoing SEO monitoring.
  • Time: SEO specialists know what they are doing and can get the job done quickly. All optimization takes time; however, a specialist can reduce the amount of time you have to wait for results. They know right where to go first and won't waste time with strategies that don't work.

Outsourcing SEO overseas

If you've already considered outsourcing your optimization needs, consider taking that one step further and sending your SEO business overseas. Outsourcing overseas is one way to maximize the potential of each dollar spent on SEO. The two leading countries for outsourced business processing, India and the Philippines, have both been favorite locations for outsourcing of many jobs that can be done off-site. These countries have a cost of living that is much lower than in the US, Canada, or the UK. This benefits both sides of the equation. This means that you can provide a reasonable salary for your SEO optimization team while spending less than what it would cost to hire someone who is local.

Choosing an SEO company: India or the Philippines

India has long been considered the go-to market for business process outsourcing, including SEO services, while the Philippines are steadily gaining traction. Laws such as the Data Privacy Act, passed in 2011 in the Philippines to establish international standards for the handling of sensitive information, and the Cybercrime Prevention Act, passed in 2012 to define and prevent illegal acts online, have helped the Philippines to establish themselves as a safe place to do business online with other countries. Additionally, it is thought that the Philippine's close ties to the U.S. have led to a better English accent that gives them an advantage over Indian competitors.
India, however, has some solid benefits over the Philippines.
  • Trust. Many companies have been working with companies from India for many years and have already established working relationships with several different companies and their partners in India.
  • Demographics. India simply has more individuals in the workforce. According to IndexMundi Asia, India can tap into an estimated 484 million people between the ages of 25 to 54 while the Philippines only have 38 million people in that range to offer. For outsourced business processes, this means that there is an almost limitless number of individuals that can be dedicated to your company's projects.
  • Technical Experience. Filipinos may have the advantage for voice-based processes such as call center staffing and other customer-service driven activities. However, for processes that are done online or in other written formats where accents are not relevant, India's 30-year track record of outsourcing success is its greatest advantage. The infrastructure and knowledge base already exists, and the IT campuses in Bangalore and Mumbai are becoming as internationally recognizable as the Ganges River and the Taj Mahal.
Choosing between India and the Philippines to outsource your business processes will depend on your company's needs. For call centers and similar services that require extensive customer contact, the Philippines may have the advantage. For other content-driven needs such as SEO services, India has the infrastructure and experienced workforce to provide superior results.

If you are considering outsourcing your SEO to an overseas company, make sure you do your research. You still want to make sure that you are working with a trustworthy, reputable, knowledgeable company that can get you the results you need. You can find my favorite India-based SEO company at ebrandz.com, but just make sure to do your research to find a company that will suit your needs.

About the author: Nicole has been writing about all things related to Internet marketing for years. She loves helping others learn how to find succeess and better compete online.

Image license: Search Engine People Blog; CC BY 2.0


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