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Tuesday, February 11, 2014

Stake your claim in the global marketplace

Stake Your Claim In The Global Marketplace
Meaning of color differs internationally

By Meyling Lau

When most businesses think of their business, they tend to look at the small picture. Most businesses picture reaching their local target audience and making a few sales with the products they currently have. If you’re a business owner, you also need to look at the big picture. Don’t just think about where your business is currently sitting. Think about where you want your business to be in five years and what you need to do to get there. 

One great goal for most businesses is to try and spread your reach into a global marketplace. After all, it is possible that people all over the world could benefit from your products and services. Some companies hesitate to enter into a global marketplace because they believe it’s too hard, too time consuming or too expensive.
While entering the global marketplace will take some hard work, it’s not impossible. The following are three tips to help you stake your claim in the global marketplace. 

1. Do your research on global customs


Chances are you’re only used to doing business in the US, and while this is helpful, you need to understand that not all business in other countries is done in the same way. Every country has their own cultures, so it’s important you research global customs to ensure you’re prepared. Some gestures that are appropriate in the US, such as a thumbs up, are considered inappropriate in other countries, so be sure to know what gestures are appropriate

You also want to be aware of how businesses are run in other countries, so be sure to familiarize yourself with international business customs. Knowing this will help you be prepared for meetings or launches in other global markets. 

If you have a website, you want to familiarize yourself with the meaning of colors in different countries. For example, while the color green may signify money or ecological issues in the US, it represents infidelity in China. The last thing you want is to insult your audience with the wrong color scheme. 

2. Add automatic conversions to your website


If you will be selling products or services directly from your website, it’s a good idea to add automatic conversions to your shopping cart. If you expect your audience to do the conversion on their own, you will constantly end up with over- and under-payments, and this could result in an influx of returns or customer service inquiries. When you make the conversions automatic on your site, you will allow your global audience to easily make a purchase without any hassle, and this is what will keep them coming back.

3. Translate your content


Just because your company may be housed in the US doesn’t mean that your global audience will understand English. Make sure that you translate your content into the different foreign languages for your respective markets. An online translation service can translate this for you professionally and quickly so that you can add the translated content to your site right away. Having translated content on your site will allow you to easily reach a wider global audience. When your audience can read what you have to say, it will make them more willing to trust your company and purchase your products and services.


About the author: Meyling Lau is a freelance writer with a creative ability to combine personal experience and research into entertaining, educational articles on a wide range of topics.
Image license: MyBlogGuest platform