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Tuesday, March 4, 2014

What is local SEO?

By Larry Smith

Search engine optimization obviously refers to promoting your site for search engines, but most people think about sites that are promoted to national or global audiences. Although this type of SEO is very popular, it isn't the only option. If you are asking yourself the question, "What is local SEO?," you might not realize that you could be missing out on an important form of search engine optimization that could be highly helpful for your specific type of website.

What is Local SEO?
Local SEO refines search results for more relevant market visibility

What is local SEO?

Local SEO involves many of the same components as any other type of search engine optimization. It involves keyword research, proper keyword use, backlink building, content marketing and more. However, it does also contain some unique components. Local SEO is designed so that you mainly target people from your city or town instead of people from all over your country or all over the world.

What are the benefits of local SEO?

There are a few key benefits of local SEO. First of all, SEO allows you to work with a much less competitive market. Instead of having to deal with the heavy competition of certain global keywords, you can focus on local keywords that don't have nearly as much competition. This will make it easier for you to rank for these keywords, and it won't take as long to reach the top of the rankings in some cases.

Secondly, you will be able to target those who will actually convert to sales of your products and services when they head to your website. If you run a restaurant in Canada, there really isn't a reason to promote it to people who live in the Southern United States or on the other side of the country. These people probably won't take that far of a trip to eat at your restaurant, but those who are looking for a place in your area that offers dining just might.

Is local SEO right for you?

You could be wondering if local SEO is the right choice for you. If you run a brick-and-mortar business in your area and aren't planning on expanding to a larger market any time soon, local SEO services might be a better fit for your budget and time. It will allow you to promote your site and business primarily to those who live in your area and who might frequent your business rather than those who might never visit your city or town.

Local directories, local news sites and other websites that are designed for people who live in a specific geographical location can also benefit from local SEO. You might even want to go with local SEO if the products or services that you offer are mainly used by people in your area.

As you can see, local SEO can be highly beneficial for many business owners and website owners. With it, you can increase your visibility on local directories, local searches, Google Maps and more, and you can bring in local traffic and real, live customers as a result. Therefore, you might want to talk to someone from an SEO company about your local SEO options.


About the author: Larry Smith is an SEO expert at Neueseo, providing marketing services to small and mid size businesses. You can follow him on their company Facebook and Twitter pages.