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Tuesday, May 20, 2014

Why it is important to know what information needs to be included on your product labels

Product labeling tips
Some product labeling is legally required
By Tammy Wiltshire

You may have a great product, but if your label is not up to scratch, you’ll struggle to sell it. There are some types of information that we automatically expect to be on a label, and the information that is included is legally required to be truthful and not misleading. Relevant and correct information will ensure that your product is clearly recognisable and deemed suitable for use. It’s important to know what information should be included on your labels, as this is what will attract the customer and influence their decision, so it’s important to get it right from day one!

Know your sector There isn’t a standard set of rules that apply to all product labels; the only thing that you must bear in mind is that any information that you do include must be accurate. There are different rules for different business sectors, such as food & drink, footwear, precious metals and products for children - so if your product falls into any of these categories, it would be worth your while to read through the legal requirements regarding information that must be present on a label.  

The name of the product There’s nothing more important than a name. It makes your product recognisable and different from others on the market. People associate brand names with quality, affordability and reliability. It should be clear and easy to read, something that the customer will remember!  

What’s inside? The label tells customers what the product is, and what it contains or what its purpose is. For example, if you were designing a label for a bottle of wine, you would say what kind of wine that it was, where it was made, its vintage, and so on. It’s clear, concise, information like this that helps the customer to decide if they want to buy the product or not.  

Quantity or size Often, the size of the product isn’t clear from the packaging alone, so its weight or measurements should be included. If the product is being sold as a multipack, you should include that number on the label, to make it clear to the customer exactly how many they are buying.

Danger! If the product is hazardous in its nature or includes parts that are potentially hazardous, its label should contain a clear warning. If it is a dangerous substance or something that may include small parts that could be a potential choking hazard, it’s vital that you inform the customer.

Why is it important to be aware? By being aware of any information that is legally required to be present on a label, you will avoid running into any sort of trouble with Trading Standards laws. If you are selling a product that does not require any particular information, you should still include the above to ensure that the customer is not in any doubt as to what your product is, and if there are any safety concerns, they need to be aware of them. A label that includes the appropriate information is not only free of any possible implications, but provides the perfect introduction to your product. If you get the label right, you’re halfway to making a success of your new product venture!

About the author: Tammy Wiltshire is the Marketing Manager for Labelnet which specialise in the manufacturer of self-adhesive labels for wholesale and trade purposes.

Image license: FreeImages.com/HAAP Media Ltd., Royalty Free License