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Friday, July 4, 2014

Is Magento Enterprise a better choice than Magento Community?

By Marta Gromadzka

Magento Community Edition is free open source shopping cart highly praised by majority of its users, therefore the launch of Magento Enterprise Edition was seen by many as an unnecessary move: if we already have an open access to a free platform why launch a platform with similar features and ask for $15,550 annually? Can Magento Enterprise Edition be really worth this kind of money? Magento Enterprise Edition does have several features, which can be extremely useful for some businesses. Let’s take a quick look at some of them:

Better for online stores with lots of products

Free open source shopping cart
Fast checkouts raise conversion capacity
If you sell 100 products through your online store, you will not see any difference between Magento Community and Enterprise Edition. But raise the number to 10,000 or 100,000 and the difference is noticeable. 

Magento Enterprise Edition can speed up a website by as much as 3,000%, if we are talking about big online stores with extensive product catalogs. Full re-indexing is sped up by 83% in Magento Enterprise. The result is improved adding of new products and changing prices – in Magento Community this process could take 12 minutes before the product was visible to customers; in Magento Enterprise it literally takes seconds to upgrade your offer.

Powerful backup system

Problems with backup system in Magento Community are known to anyone, who ever made a change to the site and wanted to roll back to the previous version. Unless the user made a backup of the database before the change was made, there is no way to go back to the previous version. In Magento Enterprise the problem simply does not exist. You can go to the previous version of the product page or content page whenever you want, it’s easy and quick.

Faster checkout procedure

Have you noticed an increased number of shopping cart abandonments? Maybe it is high time to check the Magento Enterprise Edition. It promises much faster checkout than Magento Community and it is one of those features, which can have a significant impact on the number of clients, who order from your online store. Faster checkout for mobile platforms is one more reason to consider Magento Enterprise Edition.

Customer segmentation

Advanced marketing techniques, such as customer segmentation integrated into Magento Enterprise, are one of the main reasons, why customers choose Enterprise over Community Edition. What is consumer segmentation and how it can be used for marketing? Customer segmentation allows you to divide customers into different groups, based on their order history, location etc. You can use this type of data to create customized deals and coupons, for example coupons for customers, who order from you for the first time or up-selling offers based on the content of the shopping cart. In hands of a knowledgeable expert this kind of tool can be a real game changer for your online store and provides you with an opportunity to better address the individual needs of your customers. 

In conclusion, Magento Enterprise is not for everyone, but it doesn’t want to be – this edition offers features and functionalities, which will be most useful to big online retailers and large companies wanting to sell more. Do you want to give Magento Enterprise a go? Hire a Magento development company to have more functional online store.

About the author: Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats. Magecom Magento development company Google+ page