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Saturday, August 2, 2014

Google's structured searches guide delivery of online information

Google structured search
Google uses complex algorithms to help direct search queries efficiently
Google Knowledge Graph is used to enhance web query efficiency by adding additional information in the initial results page. This reduces the need to investigate individual websites for specific information such as facts about objects, places and people, statistics and additional search result data such as pictures, and related topics. An advantage of Google Knowledge Graph is it is not isolated to specific subject areas; this makes it useful for several purposes.


Tourists have a useful tool in Google Knowledge Graph because in a single inquiry, site location data, other places of interest and facts about sites become instantly available. For individuals with mobile media devices that support Google searches, this can be particularly useful when touring new destinations or areas such as the Appalachian Trail or Mount Rushmore, and when seeking to find out more about them. According to PC World 40 percent of additional queries sought via the search engine are anticipated by the tool; this makes timely delivery of geographical information all the more useful when traveling.


Research is also facilitated with Google's new search aid. This is because it benefits from what John Blossom of Shore Communications Inc. cites as “entity relationship mapping.” Moreover, because Google Knowledge Graph reveals interconnections between objects and things it is able to offer the conceptual equivalent of word suggestions or auto-complete by discerning information patterns. This is evidence that even if Google cannot provide the researcher with all he or she seeks, it certainly  does work on improving how it can help them accomplish their information gathering tasks more effectively.


For the business that requires information, Google is a beneficial tool. Semantic Web makes this evident by illustrating how the enhanced feature yields structured search results relevant to business objectives such as seeking to acclimate with locations during business travel. Furthermore, investors can quickly gather corporate data with the tool by simply typing the company's name in the search bar. It does not stop there either, the same features can be used by a wide range of business such as art tour guides seeking to verify or incorporated data into their service, or paranormal investigators seeking local facts.


Another way to use Google Knowledge Graph is for entertainment purposes. To illustrate, typing the words “rock and roll” into the Google search bar causes the search feature to return information on the Rock and Roll Hall of Fame and Museum. Additionally, according to ABC News, the tool will incorporate its own social networking database, Google Plus, into search results. Another way the tool is entertaining is for those interested in trivia; for instance, typing in “baseball” or “golf” into a Google search provides information on prominent athletes in the sport.


The enhanced search feature from Google is also a learning aid. According to Web Pro News, drawing information from databases while retrieving search results makes this possible. By gathering information more intuitively in this way, Google is also able to guide the information delivery process. In some instances, educators or students benefit from this as the tool is functional as an instructional aid that  reduces the need for additional searches, printouts, and manual demonstration via traditional instructional methods such as dry erase boards.

Image: Simon/Pixabay; US-PD