« »

Friday, August 8, 2014

How choosing the right business coach can help you craft a marketing strategy aligned with business plans


By Sarah Miller

How to choose a business coach

Business coaching tips
Coaching helps refine business strategy
Starting your own business is an incredibly rewarding opportunity. The ability to work for yourself and reap the rewards of your efforts is something that many people will never get the chance to experience. However, starting your own business is just the first step and you’ll need to be willing to put in the work and effort to make sure it succeeds.

If you need a bit of help with finding the right path to take with your business, or you simply need a bit of motivation, a business coach can be a lifesaver. Here are some tips on how to choose a business coach, in order to ensure that you get someone who works well for you.

Experience in the industry

There are many business coaches out there and each of them probably has their own success stories to share. However, if you are selecting a small business consulting option, you should look for someone who has experience in your given industry. This will make it easier for them to understand what your day-to-day operations look like and what type of marketing strategies will work best for you. They’ll also be able to offer insight in the way of things that worked for them, which could also work for your business as well.

Educational background and goals  

On top of what the coach has done in their past professionally, will they have the right experience for your company and industry? You’ll also want to consider what they are doing to continually build upon their education and experience in the industry. For example, if you want to work with a coach that was a marketing guru in the ‘90s, their information may not be relevant in today’s tech-driven industry. Therefore, be sure to find a coach that continually strives to learn more about what they offer.

Think about size  

How big is your business? This is one of the first questions that you should ask when looking for a coach for your company. For example, if their experience is in corporate mentoring or small business, but you have a large business, then you’ll need to find someone that can accommodate and has experience working with larger business plans. However, if you need help with a smaller business, then you should aim to find someone who can help you with growing and making the most of the resources you have available.

Ask for references  

Just like how you try and sell your product or service to others, coaches do the same thing. Therefore, you should be sure to do your own due diligence to ensure that you find a coach that truly offers everything they claim. The best way to do this is to ask for references from previous businesses that they have worked with. Another great resource is checking online, such as with blogs or sites like LinkedIn, to see what type of reputation they have. The more that you can find out about a potential coach, the better you’ll feel about working with them.

What are their time constraints?  

It’s unlikely that you’ll want to bring in a coach who is going to shadow your entire business every day of the week. Instead, they’ll likely come in and do an evaluation, and then provide you with insight and advice that they have for you. That said, you also want to make sure that the coach is able to work with you as often as you need them. If part of your business strategy is to have the coach at the office every day, look for someone who can accommodate that. But if you want someone who will be there less frequently, you’ll still want to make sure that their schedule accommodates your requests.

A business coach can do wonders for your company. But in order to make sure you get someone who will truly be able to help, consider the tips mentioned here to help you focus on the right candidate for your requirements.


About the author: Sarah Miller is a business consultant by profession and a content creator, writer and blogger by passion. Having been exposed to the different aspects and faces of businesses, she frequently does research on useful information regarding the different methods and techniques to further improve business marketing, sales, performance and shares her passion of business management through blog/content writing. She writes in behalf of Business Success Systems.

Image: Author owned and licensed