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Thursday, October 30, 2014

5 ways to make email marketing work for you

email marketing tips
Customizing content for recipients helps boost impact
When you start to look at ways you can promote you business online,  one method you are bound to come across time and time again is email marketing.

As email is now a solid part of many of our lives it stands to reason that this could be a good way to reach your customers and promote your business. However as with any type of marketing or promotion you undertake it is about making it work for you and this means not taking a blanket approach to your marketing, but instead look at what is going to work your business.

One of the best things about email marketing is that as promotion methods go this is really affordable, which means it is accessible to businesses of all sizes. So, if you decide that email marketing is for you, what's the best way to make sure it is as successful as possible?

Know your customer

Think about the emails you are sending and whether you would be happy to receive them as a customer. Rather than just write emails for the sake of writing them you need to get to know your customer base and your target audience. That way you can make sure that the emails you send out to your customers are relevant to them and that they are likely to pay attention to what you are saying rather than dismiss your email as irrelevant and not reading it.

Who are you emailing

Although it isn't hard to get hold of email addresses, just emailing random people is not going to do any good for your business. Instead what you need to do is make sure that you are collecting relevant and up to date email addresses of people that are interested in your product. Make sure you have a section on your website so that people can sign up to receive emails from you if they want to. On top of that you can also have a section on your check out page so that when people buy from you they are opt in to your mailing list and will receive email addresses from you in the future.

Why should people sign up with you?

If you want to build up a successful email list then you need to make sure that you give people a reason to sign up with you. This means highlighting on your website why they should give you their email address - so for example exclusive offers, early access to sales etc.

Brand awareness

If you are going to be sending out emails then you need to make sure that your brand becomes one that people know and can trust. Rather than just sending out random emails you should make sure that the information you are sending is relevant and interesting. By showing readers of your emails that you know what you are talking about, you give them a reason to trust you and your brand and that is a great way to generate sales.

It's not all about the hard sell

It is easy to assume that as you are able to email your customers, you should be encouraging people to buy from you at every opportunity but that is not the case at all. If every time someone gets an email from you it is about how much money they should be spending then they will quickly switch off and not bother to read any future emails from you. Instead you need to make your communication with then fun, interesting and relevant so that when they see an email from you in their inbox, they want to read it rather than avoid it.

These 5 tips might help with your email marketing but that's not all. Instead you should be paying attention to your customer base and your target audience. That way you can easily tailor make any of your email methods to suit the needs of your business and that is the best possible way to ensure that it is as successful as possible. As with all marketing you need to keep an eye on things and tweak where needed so that you know it is always working as well for you as it could be.


About the author: My name is Tara and have interests in technology, health & fitness and parenting. I enjoy writing and can be found on most evenings sitting at my computer blogging and meeting new people.

Images: Suckitwo, "What is Double Opt-In?"; CC BY-SA 3.0