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Monday, November 10, 2014

Google tools to help you manage your business

Google tools for businesses
Google tools help business managers with day-to-day tasks
By Alex Buka

If you are an online retailer, you simply cannot ignore Google, the main source of traffic to your website. Google is also aware of its importance for online entrepreneurs and it provides retailers with enough good solutions to convince them to focus their marketing strategies on Google search engine. 

In this article we will take a quick look at some of Google’s most interesting services for online retailers, checking their usability for different types of businesses.

Google apps for work


Entrepreneurs often forget that Google is an excellent source of applications for managing business, which are easy to use and very practical. From the Calendar and Hangouts to the Drive, which allows you to store documents in the cloud and share them with your coworkers – Google has it all and also a lot more. If you want to use more advanced and professional Google tools, order a plan tailored to your needs. The prices per plan start at $5. Google Apps for Work services are a good alternative to more expensive tools for business and are recommended for small and medium-sized businesses.

Google my business


This tool was designed to serve not only online entrepreneurs, but also brick-and-mortar retailers, who want to manage information about their business and the way it is presented by Google. Google My Business is a platform for managing AdWords campaigns and Google+ pages. By using Google My Business entrepreneurs can also learn how customers find their business, read customer reviews and respond to them. Google My Business is a great platform for managing your online presence and we recommend it most of all for entrepreneurs, who run physical stores and often forget that they should also advertise their services through Google.

Google helpouts


Would you like to order Magento web service, but you do not know how to find a reliable specialist? Or maybe you are a Magento expert yourself? Google Helpouts is a platform, which allows professionals to get in touch with customers and offer their services over live video. Google Helpouts is an excellent tool for entrepreneurs, who want to advertise their business in a creative and informative way. All you need to do is offer free sessions for customers, which present the best solutions for e-commerce and leave a link to your website, where your customers can find professional Magento website developers for hire.

Google for entrepreneurs


Google for Entrepreneurs is a platform designed to support startups and entrepreneurs, who want to develop their businesses or start a new one. Google for Entrepreneurs offers access to Startup Communities and Google Business Groups. The former is a place, where entrepreneurs can learn how to run their own business and test their ideas; the latter is a community run by individuals, where retailers can learn from one another and exchange ideas. Google support entrepreneurs by providing them with Tool for Entrepreneurs, weekly classes on different useful topics, and an online magazine Think with Google. Google for Entrepreneurs is a fantastic service to check, if you are looking for inspiration, want to get in touch with other entrepreneurs or start a new business.


About the author: Alex Buka is a writer and Social Media Marketer in the Magento custom development company with 3+ years of experience in SEO, IT copywriting and social media management.

Image: Author owned and licensed