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Tuesday, November 24, 2015

Market research in a digital age

Big data and access to a growing amount of statistical data gives marketers a unique opportunity to better employ their resources for commercial success. The following Survey Goo infographic illustrates key trends in the digital marketing game. In addition to big data, micro surveys and text analytics comprise a substantial part of digital marketing research demand.

As consumers interact with mobile hardware in new ways, finding the most effective ways of interpreting, employing and mobilizing that information in to marketing practices is vital to the success of marketing managers. Properly managing digital information and making it work with changing technology is just one of the several challenges faced by the marketing industry. This is because the flow of information and responses to it are rapid, in real time and dynamic.
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Why Western Companies fail in China'
Embedded from Survey Goo